Voronko-Nevidnycha, T. V.Orlova-Kurilova, O.Markiv, H.Rozhok, T.Воронько-Невіднича, Тетяна Вікторівна2022-01-302022-01-302021-10-01https://dspace.pdau.edu.ua/handle/123456789/11815Among scientists from the standpoint of the evolution of economic thought and strategic management, there are several areas to determine the nature of innovation. The first direction is the understanding of innovation as a business approach, where the authors focus on the innovation process, which has separate stages of new product development: market research using strategies "marketing mix"; initial design and start of production in limited batches or copies; test testing of manufactured batches or copies; launch of full production of successfully tested products; defining a commercialization plan, both in the domestic and foreign marketsmarketing mixstrategic managementbusinessinnovationThesishttps://doi.org/10.36074/logos-01.10.2021.v1