Mykhailenko, H. H.Михайленко, Галина Григорівна2025-03-212025-03-212025Mykhailenko H. Digital Tools, Archetypes and Implications in Marketing Educational Products: A Path to Global Competitivenes. Connecting Worlds of Science and Society : Proceedings of 2nd Annual FORTHEM Conference (Berlin, 2025 Jan 29-31). Berlin, 2025.https://dspace.pdau.edu.ua/handle/123456789/18566Modern education faces challenges such as globalization, competition, and the need for integrating new technologies. Marketing strategies based on archetypes and implications show significant potential. Their combination with digital capabilities and the prospect of incorporating neuromarketing opens new pathways for enhancing the effectiveness and improving the communication strategies of educational institutions.enDigital toolsarchetypesimplicationsmarketing educational productscompetitivenesThesis