Sazonova, T. O.Orlova-Kurilova, O.Bondarenko, M.Сазонова, Тетяна Олександрівна2022-01-192022-01-192021-11-05978-617-7991-79-2https://dspace.pdau.edu.ua/handle/123456789/11575Ensuring effective business management in conditions of market instability involves the diffusion of innovations, which is possible under conditions of effective state regulation of the innovation process in business.Entrepreneurs are becoming key stakeholders, transforming traditional and routine production into innovation-oriented with new products and services for consumers. Therefore, there is a need for a continuous review of the process of ensuring effective business management in a market instabilityENSURING EFFECTIVE MANAGEMENTENTREPRENEURSHIPMARKET INSTABILITYSYNERGETICThesishttps://doi.org/10.36074/mcnd-05.11.2021