Перегляд за Автор "Mazhnyk, L."

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  • Ескіз
    Документ
    Digital economy: opportunities for transformation of entepreneurial structures
    (2024) Drinke, Z.; Mazhnyk, L.; Zvirgzdina, R.; Mokiienko, T. V.; Holovash, L.; Kryshtal, H.; Мокієнко, Тетяна Володимирівна
    To analyze the stages of digital transformation of entrepreneurial structures and identify the levels of transformation. In the process of scientific research on the digital economy and the transformation of entrepreneurial structures, the following methods were utilized: expert assessment (involving experts from various fields of economic activity allowed for additional conclusions and recommendations regarding the possibilities of implementing digital technologies in entrepreneurial structures), scenario modeling (by developing various scenarios for the implementation of digital initiatives, the potential consequences and results of each were investigated), systems analysis (enabled considering the interrelations between various aspects of digital transformation and its impact on the economy and society as a whole), and marketing research (helped identify market needs and requirements for the implementation of digital solutions and products). The research considered the stages of digital transformation of entrepreneurial structures, which involve assessing the current state and readiness of the enterprise for the implementation of digital transformation; studying the potential offered by digital transformation and its effective implementation; investing in advanced digital technologies and the development of new digital products; designing and releasing products and services based on advanced digital technologies; controlling the transformed business and implementing advanced digital technologies and innovative business models. Advantages of digital transformation of business models are considered, which involve increasing the number of customers, enhancing customer satisfaction, increasing lead generation, traffic growth. The authors identified six levels of “digital transformation” of entrepreneurial structures, describing the stages of changes in business models caused by digital transformations: unsystematic level, opportunities monitoring, replicable level, results-driven, achieved controlling, and optimized level. A stage of digital transformation of entrepreneurial structures has been proposed: controlling the transformed business and implementing advanced digital technologies, which allows tracking the implementation of the strategy and achieving goals in the context of digital development. The authors highlighted such stages of digital transformation of entrepreneurial structures as opportunities monitoring and achieved controlling, which, unlike those existing in the scientific community, play a key role in the path of digital transformation of entrepreneurial structures. The analysis conducted confirms the relevance of issues related to the digital transformation of entrepreneurial structures, the formation of changes in views on stages and levels of digital transformation in accordance with current trends and uncertain conditions. The research results can be taken into account and practically implemented when forming policies for the digital transformation of entrepreneurial structures, regardless of the field of activity
  • Ескіз
    Публікація
    Financially-Oriented Complex of Economic and Management Tools in the Development of the Digital Ecosystem of Entrepreneurial Structures
    (2026) Prykhodko, D.; Ratnikov, D.; Krychevska, D.; Sahaidak, M.; Mazhnyk, L.; Leha, O. V.; Лега, Ольга Василівна
    The article investigates a financially-oriented complex of economic and management tools in the development of the digital ecosystem of entrepreneurial structures, which represents a key factor in forming resilient, adaptive, and innovation-oriented business models in the context of the modern digital economy. The purpose of the study is to scientifically substantiate and structure an integrated model of financial and management tools capable of ensuring systemic reproduction, scaling, and self-development of the digital ecosystem. The authors conduct an analysis of theoretical and methodological approaches to the formation of digital ecosystems of entrepreneurial structures, including technological, institutional-economic, organizational-management, network, and behavioral-value approaches. Key financial determinants of each approach are identified, allowing the main driving mechanisms of ecosystem development to be determined, including investments in digital platforms, transactional and regulatory costs, financing of managerial innovations, partnership mechanisms, and analytical support for decision-making. A structural-functional model of the financially-oriented complex of tools is developed, comprising five levels: strategic-financial, managerial coordination and process integration, digital-platform infrastructure, analytical data and digital intelligence, and ecosystem interaction and creation of digital value. It is established that the greatest efficiency is achieved through the integration of all levels, creating conditions for cyclical and adaptive interaction of financial flows, managerial decisions, and digital infrastructure, which promotes scalability, self-development, and innovative dynamics of the ecosystem. Conceptual principles for the application of financial-management tools are proposed: strategic prioritization of investments, process integration, flexibility and adaptability, scalability, and analytical support. The implementation of these principles involves the use of modern digital platforms, big data analytics, risk forecasting modules, partnership financial models, and performance monitoring systems, ensuring efficient resource allocation, enhancing competitiveness, and the sustainability of the digital ecosystem. The proposed model and conceptual approaches can serve as a methodological foundation for planning and implementing digital transformations in entrepreneurial structures, ensuring synergy between financial resources, managerial decisions, and digital infrastructure