Digital Tools, Archetypes and Implications in Marketing Educational Products: A Path to Global Competitivenes

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dc.contributor.authorMykhailenko, H. H.
dc.contributor.authorМихайленко, Галина Григорівна
dc.date.accessioned2025-03-21T12:35:50Z
dc.date.available2025-03-21T12:35:50Z
dc.date.issued2025
dc.description.abstractModern education faces challenges such as globalization, competition, and the need for integrating new technologies. Marketing strategies based on archetypes and implications show significant potential. Their combination with digital capabilities and the prospect of incorporating neuromarketing opens new pathways for enhancing the effectiveness and improving the communication strategies of educational institutions.
dc.identifier.citationMykhailenko H. Digital Tools, Archetypes and Implications in Marketing Educational Products: A Path to Global Competitivenes. Connecting Worlds of Science and Society : Proceedings of 2nd Annual FORTHEM Conference (Berlin, 2025 Jan 29-31). Berlin, 2025.
dc.identifier.urihttps://dspace.pdau.edu.ua/handle/123456789/18566
dc.language.isoen
dc.subjectDigital tools
dc.subjectarchetypes
dc.subjectimplications
dc.subjectmarketing educational products
dc.subjectcompetitivenes
dc.titleDigital Tools, Archetypes and Implications in Marketing Educational Products: A Path to Global Competitivenes
dc.typeThesis
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