Друковані видання. Кафедра маркетингу

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Browsing Друковані видання. Кафедра маркетингу by Author "Borovyk, T. V."

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    Energy independence and energy efficiency of populated areas in the system of management
    (2019) Yasnolob, I. O.; Gorb, O. O.; Kozachenko, Y. A.; Kalian, O. S.; Borovyk, T. V.; Zahrebelna, I. L.; Яснолоб, Ілона Олександрівна; Горб, Олег Олександрович; Кальян, Олександр Сергійович; Боровик, Тетяна Вікторівна; Загребельна, Ірина Леонідівна
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    Innovative approach to the development and increase of the efficiency of marketing in social networks
    (2022) Tereshchenko, I. O.; Danylenko, V. I.; Borovyk, T. V.; Mayboroda, O. V.; Терещенко, Іван Олексійович; Даниленко, Вікторія Іванівна; Боровик, Тетяна Вікторівна; Майборода, Олена Вікторівна
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    The ecoonatural, economic and marketing potential of the organic production development in the world.
    (2021) Samoilyk, Y. V.; Borovyk, T. V.; Danylenko, V. I.; Diadyk, T. V.; Самойлик, Юлія Василівна; Боровик, Тетяна Вікторівна; Даниленко, Вікторія Іванівна; Дядик, Тетяна Василівна
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    The role of social networks in the communication of logistics companies with customers
    ("Ефективна економіка", 2025) Reshetnikova, O. V.; Borovyk, T. V.; Решетнікова, Ольга Валеріївна; Боровик, Тетяна Вікторівна
    The role of social networks in the communication of logistics companies with customers has been researched in the context of digital transformation and globalization. The relevance of the topic is driven by the growing demand for rapid feedback, service transparency, and personalized engagement. Companies operating in both B2B and B2C segments must adapt their communication approaches, using social media as a key interaction channel. The core problem analyzed is the insufficient exploration of the specific role of social networks in the logistics field, particularly regarding their impact on customer satisfaction, service quality, and digital reputation. The aim of this study is to examine the functions, effectiveness, and strategic value of social media in the communication systems of logistics companies and to assess their role in shaping customer experience and market competitiveness. To achieve this, the research employed content analysis of the official social media pages of logistics companies, a comparative analysis of communication strategies across B2B and B2C contexts, as well as a review of academic sources, reports, and practical case studies.