Тези конференцій

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Museums as Cognitive Spaces: Integrating Psycholinguistics, Marketing, and Educational Programs for Diverse Audiences
(2025) Mykhailenko, H. H.; Михайленко, Галина Григорівна
Museums play a vital role in education, combining the preservation of cultural heritage with learning and dialogue. In the context of globalization and migration, they serve as platforms for integration and adaptation, using innovative approaches. The application of psycholinguistics and marketing enhances emotional engagement, improves information perception, and supports social adaptatio
Museums as cognitive spaces: integration of psycholinguistics, marketing and educational programs
(ПДАУ, 2024-11-14) Mykhailenko, H. H.; Михайленко, Галина Григорівна
Nowadays, museums play an important role in the educational process, being not only custodians of cultural heritage but also centers of education and dialogue. To achieve the greatest effectiveness in working with visitors, museums can integrate psycholinguistic and neuromarketing elements that help strengthen emotional engagement and improve information perception. Now even the advertising text is the object of a new direction of modern linguistics, which investigates the functioning of language in mass media.