Відділ міжнародних зв'язків. Тези конференцій
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Item Art and Aesthetics as Critical Infrastructure in an Uncertain World(2025) Mykhailenko, H. H.; Михайленко, Галина ГригорівнаThe modern world faces global challenges, including conflicts, climate change, economic instability, and cultural polarization. In this context, art and aesthetics are not only tools for preserving cultural heritage but also serve as critical infrastructure for addressing social, economic, and emotional issues. Art helps individuals process traumatic experiences and adapt to shifting social and political realities, supporting spiritual well-being and contributing to the stabilisation of society.Item Basic tillage as an element of the technological process of growing corn for grain(ПДАУ, 2024-03-29) Rudnyk, I. M.; Yurchenko, S. O.; Mykhailenko, H. H.; Рудник, І. М.; Юрченко, Світлана Олександрівна; Михайленко, Галина ГригорівнаGrain corn is one of the intensive crops that requires a scientifically sound systematic approach. Over the last decade of grain corn cultivation, there has been a significant increase in yields compared to other crops in Ukraine. A significant increase in yields is primarily due to advances in breeding and seed production that have steadily promoted corn A crucial role in increasing yields belongs to the latest breeding and seed production technologies that have purposefully promoted corn higher and higher in the ranking of the most profitable crops [5].Item Digital Tools, Archetypes and Implications in Marketing Educational Products: A Path to Global Competitivenes(2025) Mykhailenko, H. H.; Михайленко, Галина ГригорівнаModern education faces challenges such as globalization, competition, and the need for integrating new technologies. Marketing strategies based on archetypes and implications show significant potential. Their combination with digital capabilities and the prospect of incorporating neuromarketing opens new pathways for enhancing the effectiveness and improving the communication strategies of educational institutions.Item Innovative Approaches to Addressing Cognitive Impairments: The Synergy of Education, Culture, and Digital Technologies(2025) Mykhailenko, H. H.; Михайленко, Галина ГригорівнаCognitive impairments are becoming an increasingly relevant issue in modern society, especially among at-risk groups such as individuals who have recovered from COVID-19 and those at risk of dementia. Scientific research shows that cultural stimulation and active learning can positively influence cognitive functions, but the question of which approaches are most effective for different groups of participants remains openItem Marketing approaches to promoting educational products using archetypes and implicative associations(2024-12) Mykhailenko, H. H.; Михайленко, Галина ГригорівнаModern education faces numerous challenges, such as increasing competition among institutions, the need to integrate cutting-edge technologies and changing demands from students and educators. In this context, innovative marketing strategies become not just a means of promoting educational products but also a tool for creating added value and establishing long-term connections with the target audience.Item Marketing strategy for an educational programme to support higher education applicants (IDPs)(ПДАУ, 2024-05-14) Mykhailenko, H. H.; Dyadyk, T. V.; Михайленко, Галина Григорівна; Дядик, Тетяна ВасилівнаThe conditions of the military conflict in Ukraine have forced many families to leave their homes and move to other regions of the country, as well as abroad. Among this group of people, the situation is particularly difficult for applicants, who not only face the challenges of resettlement, but also face a difficult choice of profession and educational path. The purpose of our study is to develop a marketing strategy for a programme of strategic support for displaced higher education applicants. This programme is aimed at facilitating the process of choosing a profession and providing opportunities for successful integration into the educational environment and labour market, developing not only professional skills but also social awareness among students and preparing them for active participation in solving global problems.Item Museums as Cognitive Spaces: Integrating Psycholinguistics, Marketing, and Educational Programs for Diverse Audiences(2025) Mykhailenko, H. H.; Михайленко, Галина ГригорівнаMuseums play a vital role in education, combining the preservation of cultural heritage with learning and dialogue. In the context of globalization and migration, they serve as platforms for integration and adaptation, using innovative approaches. The application of psycholinguistics and marketing enhances emotional engagement, improves information perception, and supports social adaptatioItem Museums as cognitive spaces: integration of psycholinguistics, marketing and educational programs(ПДАУ, 2024-11-14) Mykhailenko, H. H.; Михайленко, Галина ГригорівнаNowadays, museums play an important role in the educational process, being not only custodians of cultural heritage but also centers of education and dialogue. To achieve the greatest effectiveness in working with visitors, museums can integrate psycholinguistic and neuromarketing elements that help strengthen emotional engagement and improve information perception. Now even the advertising text is the object of a new direction of modern linguistics, which investigates the functioning of language in mass media.Item Specific techniques for personal resourse development in wartime: insights from EMI program interview research(2024-11) Antonets, M. O.; Mykhailenko, H. H.; Антонець, Марина Олексіївна; Михайленко, Галина ГригорівнаThese days, students of higher education in Ukraine suffer from the direct and indirect negative effects of this terrible war. Some students ended up in the occupied territories, some became forced migrants, some went abroad. The educational process is often interrupted by air raid sirens. Students are forced to study in shelters, hiding from the shelling. They are in a state of psychological stress.Item The impact of social networks on psychological development - a problem or a point of self-development in the modern world? The significance and importance of teaching English in this context(ПДАУ, 2024-03-21) Михайленко, Галина Григорівна; Жорник, Ірина ІванівнаSocial networks can be both a blessing and a curse: people spend a lot of time on the networks and get used to the approval that they seek from other people (in this way they do not learn self-determination, so everything depends on opinions), longer sessions of screen time and fragmented work processes – all these components have completely changed our lives [1].Item Use of implication and psycholinguistics in political campaigns(2025) Mykhailenko, H. H.; Михайленко, Галина ГригорівнаPolitical campaigns in the modern world face the challenges of globalization and digitalization, necessitating new approaches to voter communication. The recognition of language's ability to influence political processes has emerged relatively recently. Postmodern discourse considers identity as subjective and dynamic, making it adaptable to sociocultural changes, which is crucial for the success of political campaigns. Incorporating psycholinguistics and implication strategies allows campaigns to address the fluidity of voter identities, ensuring relevance and resonance with their narratives.Item Use of implication and psycholinguistics in political campaigns(ПДАУ, 2024-11-14) Mykhailenko, H. H.; Михайленко, Галина ГригорівнаThese theses result from the author's participation in the collective short-term mobility program «European Elections 2024 and the Future of Europe», organized by the University of Valencia, Spain. These documents are a logical continuation of the issues raised during this program. Political campaigns in today's world are faced with globalization and digitalization. This requires new approaches to communication with voters. Humanity has realized the ability of language to actively influence political processes relatively recently [1, p. 4].Item Важливість, взаємозв'язок та синергізм між абстрактним мисленням та креативністю як основними компонентами особистісного розвитку шляхом вивчення іноземної мови(ПДАУ, 2024-02) Михайленко, Галина Григорівна; Жорник, Ірина ІванівнаЗараз суспільство особливо гостро відчуває потребу в креативних особистостях. Здатність нестандартно мислити, використовувати свій особистісний потенціал, проявляти ініціативу, брати на себе відповідальність та вміти прораховувати можливі наслідки – всі ці якості відповідають вимогам сучасного темпу розвитку суспільства. Враховуючи реалії українського суспільства на тлі військових дій, громада відчуває вплив стресу, саме тому стан особистостей може варіюватися. Отже, питання підвищення когнітивного потенціалу людини за допомогою особливого підходу у вивченні іноземної мови, використовуючи синергізм між абстрактним мисленням та креативністю, зараз є особливо актуальним.Item Синергізм абстрактного мислення й креативності, розвиток когнітивних здібностей шляхом вивчення англійської мови як інструмент адаптації населення під час ведення в країні бойових дій(2024) Михайленко, Галина ГригорівнаСтаттю присвячено питанням синергізму абстрактного мислення й креативності як основним компонентам особистісного розвитку шляхом вивчення англійської мови, які здатні забезпечити успішну соціальну чи терапевтичну адаптацію (навіть на тлі вживання нейролептиків), та формам психологічної підтримки різних груп населення для усунення наслідків ведення в Україні бойових дій. Робота на покордонні наук, поєднання лінгвістики, психології (психолінгвістики) й педагогіки в навчанні надає розлогі можливості нам як педагогам та повністю відповідає сучасним вимогам і викликам сьогодення.