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The role of social networks in the communication of logistics companies with customers

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dc.contributor.authorReshetnikova, O. V.
dc.contributor.authorBorovyk, T. V.
dc.contributor.authorРешетнікова, Ольга Валеріївна
dc.contributor.authorБоровик, Тетяна Вікторівна
dc.date.issued2025
dc.description.abstractThe role of social networks in the communication of logistics companies with customers has been researched in the context of digital transformation and globalization. The relevance of the topic is driven by the growing demand for rapid feedback, service transparency, and personalized engagement. Companies operating in both B2B and B2C segments must adapt their communication approaches, using social media as a key interaction channel. The core problem analyzed is the insufficient exploration of the specific role of social networks in the logistics field, particularly regarding their impact on customer satisfaction, service quality, and digital reputation. The aim of this study is to examine the functions, effectiveness, and strategic value of social media in the communication systems of logistics companies and to assess their role in shaping customer experience and market competitiveness. To achieve this, the research employed content analysis of the official social media pages of logistics companies, a comparative analysis of communication strategies across B2B and B2C contexts, as well as a review of academic sources, reports, and practical case studies.
dc.identifier.citationDyczkowska J., Reshetnikova O., Borovyk Т. The role of social networks in the communication of logistics companies with customers. Ефективна економіка. 2025. No 8.
dc.identifier.otherУДК 658.8:004.738.5
dc.identifier.urihttp://doi.org/10.32702/2307-2105.2025.8.53
dc.identifier.urihttps://dspace.pdau.edu.ua/handle/123456789/20204
dc.language.isoen
dc.publisher"Ефективна економіка"
dc.relation.ispartofseriesNo 8
dc.subjectsocial media
dc.subjectlogistics
dc.subjectcommunication
dc.subjectcustomer engagement
dc.subjectB2B and B2C marketing
dc.titleThe role of social networks in the communication of logistics companies with customers
dc.typeArticle
dspace.entity.typePublication
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