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Competitive strategies of personnel management in business processes of agricultural enterprises focused on digitalization

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dc.contributor.authorЗось-Кіор, Микола Валерійович
dc.contributor.authorZos-Kior, M. V.
dc.date.accessioned2025-08-18T13:03:20Z
dc.date.available2025-08-18T13:03:20Z
dc.date.issued2021
dc.description.abstractIn the context of globalization of the national economy, the agri-food sector as one of the leading business players faces a significant number of challenges, particularlythe problem of ensuring the competitiveness of enterprises onboth domestic and foreign markets. Implementation of management strategies aimed at the introduction of new technologies in business processes allows increasingthe competitiveness of national agricultural enterprisesbased ondigitalization. However, to succeed, it is necessary to provide an adequate personnel management strategy that meetsthe imperative of theintegratedmanagement strategy of the enterprise. Attention is drawn to personnel management strategies, which play an important role in the implementation of the motivational mechanism to achieve strategic goals through the effective realizationof the labor potential of the agricultural enterprise. The key elements of any motivational mechanism are motivators, which arethefactors of behavior and efficiency of personnel.
dc.identifier.citationCompetitive strategies of personnel management in business processes of agricultural enterprises focused on digitalization / M. Mykhailichenko et al. Management Theory and Studies for Rural Business and Infrastructure Development, 2021. № 43(3), P. 403–414.
dc.identifier.urihttps://ejournals.vdu.lt/index.php/mtsrbid/article/view/2519
dc.identifier.urihttps://dspace.pdau.edu.ua/handle/123456789/19387
dc.language.isoen
dc.publisherManagement Theory and Studies for Rural Business and Infrastructure Development
dc.relation.ispartofseries43(3)
dc.subjectagricultural enterprises
dc.subjectbusiness processe
dc.subjectcompetitiveness
dc.subjectdigitalization
dc.subjectinternal and external motivators
dc.subjectmotivation
dc.subjectstrategy
dc.titleCompetitive strategies of personnel management in business processes of agricultural enterprises focused on digitalization
dc.typeArticle
dspace.entity.typePublication
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