Use of implication and psycholinguistics in political campaign
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Date
2025
Authors
Mykhailenko, H. H.
Михайленко, Галина Григорівна
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Abstract
Political campaigns in the modern world face the challenges of globalization and digitalization, necessitating new approaches to voter communication. The recognition of language's ability to influence political processes has emerged relatively recently. Postmodern discourse considers identity as subjective and dynamic, making it adaptable to sociocultural changes, which is crucial for the success of political campaigns. Incorporating psycholinguistics and implication strategies allows campaigns to address the fluidity of voter identities, ensuring relevance and resonance with their narratives.
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Keywords
Implication, psycholinguistics, political campaign
Citation
Mykhailenko H. Use of implication and psycholinguistics in political campaign. Connecting Worlds of Science and Society : Proceedings of 2nd Annual FORTHEM Conference (Berlin, 2025 Jan 29-31). Berlin, 2025.