ECONOMIC AND MARKETING ASPECTS OF THE FUNCTIONING OF SMALL ENTERPRISES

dc.contributor.author	Писаренко, Володимир Вікторович
dc.contributor.author	Лишенко, Маргарита Олександрівна
dc.date.issued	2020-03
dc.description	The purpose of the study is to effectively ensure and improve the marketing management of small businesses and to substantiate a methodical approach to the choice of strategies in the formation of commodity, price and product distribution policies in enterprises. The following general and applied research methods were used in the research process: analysis and synthesis, deduction and induction were used to determine the economic and marketing factors affecting the functioning of small businesses; systematization and generalization to calculate the performance of marketing department at small business enterprises; expert assessments — in determining the factors of influence on the internal and external environment of a small enterprise; monographic methods — for in-depth study of tasks; abstract-logical methods — for theoretical generalization of research results and formulation of conclusions and proposals.	uk_UA
dc.identifier.doi	10.18371/fcaptp.v2i33.206609
dc.identifier.uri	https://dspace.pdau.edu.ua/handle/123456789/9001
dc.subject	small business	uk_UA
dc.subject	marketing	uk_UA
dc.title	ECONOMIC AND MARKETING ASPECTS OF THE FUNCTIONING OF SMALL ENTERPRISES	uk_UA
dc.type	Article	uk_UA
local.department	3.4 Кафедра маркетингу	uk_UA

Зараз показуємо 1 - 1 з 1

Зараз показуємо 1 - 1 з 1