Competitive Potential Branding Model of Subjects of Agro-food Economy Sector Ukraine

Simple item page
dc.contributor.authorMakarenko, P. M.
dc.contributor.authorPilyavsky, V. I.
dc.contributor.authorМykolenko, I. H.
dc.contributor.authorVarchenko, O. O.
dc.contributor.authorIpatov, A. V.
dc.contributor.authorМакаренко, Петро Миколайович
dc.contributor.authorМиколенко, Інна Григорівна
dc.date.accessioned2024-01-04T13:16:50Z
dc.date.available2024-01-04T13:16:50Z
dc.date.issued2023
dc.descriptionMakarenko, P. M., Pilyavsky V. I., Mykolenko I. H., Varchenko O. O., Ipatov A. V. Competitive Potential Branding Model of Subjects of Agro-food Economy Sector Ukraine. Review of Economics and Finance, : Vol. 21, no. 1, 2023. pp. 221-235
dc.description.abstractThe article examines the special conditions for the development of the competitive potential branding model of subjects of agro-food sector of economy of Ukraine. It is proven that the branding model in the system of subjects competitive potential of the agri-food sector of the economy ensures the value and effectiveness of the agri cultural raw materials supply chain in the market with a low degree of processing, and also regulates the interindustry interaction of its participants. It is substantiated that the methodological basis of the competitive potential branding model of subjects of the agro-industrial sector of the economy is the calculation of the additional value of products in the supply chain of agricultural raw materials on the market with a low degree of processing, by combining global and national “Input-Output” indicators of a certain country, in the flow of bilateral trade The method of evaluating the competitive positioning of subjects of the agro-food sector of the economy on the market is presented.
dc.identifier.urihttps://dspace.pdau.edu.ua/handle/123456789/15965
dc.language.isoen
dc.relation.ispartofseries1
dc.subjectBranding
dc.subjectcompetitive potential
dc.subjectagro-food sector of economy
dc.subjectagro-food products
dc.subjectmarket scoring
dc.titleCompetitive Potential Branding Model of Subjects of Agro-food Economy Sector Ukraine
dc.typeArticle
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Competitive potential branding model of subjects of Agro-food economy sector Ukraine.pdf
Size:
978.44 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
17.09 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Фахові видання