Міжнародні видання

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Marketing information for holding leading positions in the market segment of the grain processing enterprises
(2018) Voronina, V. L.; Markina, I. A.; Aksiuk, Y.; Вороніна, Вікторія Леонідівна; Маркіна, Ірина Анатоліївна
This paper focuses on the marketing information for holding leading positions in the market segment of the grain processing enterprises. We develop and test the contemporary approach to the analysis of the raw material market for marketing needs of the leading grain processing enterprises. Our results and findings are based on cluster analysis built according to the territorial principle. The stages of preparation and assessment of data are determined. The interpretation of results and comparison with traditional practices are also presented within the scope of the paper. The constructed model allows to find the hidden patterns in the development of priority qualities of potential counterparts taking into account their spatial dispersion. Our results might be of some interests to stakeholders in agricultural policy and regional development as well as to the policy-makers of various sorts.