(Актуальні проблеми економіки, 2026-04-10) Voronko-Nevidnycha, T. V.; Воронько-Невіднича, Тетяна Вікторівна; Tyutchenko, A.; Buslova, O.
The article examines the theoretical and applied dimensions of integrating strategic management and project management as a synergistic system aimed at enhancing enterprise adaptability and resilience in conditions of environmental turbulence. The study is grounded in contemporary management theory and synthesizes classical and modern approaches to strategic planning, project governance, and organizational adaptation.
Particular attention is devoted to the role of Project Portfolio Management (PPM), which is substantiated as a central coordinating mechanism that ensures the transformation of abstract strategic objectives into a structured and coherent system of interrelated projects and programs. Within this framework, PPM performs a critical function of aligning strategic priorities with resource allocation, risk management, and performance measurement, thereby enabling consistent strategic execution across multiple organizational levels.