Фахові видання

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Browsing Фахові видання by Author "Bubel, D."

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    Communication management in the aspect of the food industry.
    (Маркетинг і менеджмент інновацій, 2015) Brzozowska, A.; Bubel, D.; Kalinichenko, A. V.; Калініченко, Антоніна Володимирівна
    Sectors of the food economy create systems which existence is dependent upon effective communication. Due to a turbulent market environment they need information about customers, competitors or allies in order to create a trust atmosphere that will lead to increased interest in their products or service. Internationalization and globalization of the food economy postulate new communication needs, thereby emphasizing the role of communication in dealing with the environment in which the primary source of profit become the information and methods of their identifying and sharing. The authors undertook a study which, through concentration on communication management, fills a significant gap in literature dedicated to identification of a communication system in the aspect of a supply chain and as an element of strategies of food industry enterprises.
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    Tendencies in financing the agricultural and food sector under the common agricultural policy
    (Socio-Economic problem and the State [online], 2015) Brzozowska, A.; Bubel, D.; Kalinichenko, A. V.; Калініченко, Антоніна Володимирівна
    Poland, having joined the EU, became subject to regulations that significantly changed the conditions under which its food industry functioned. As markets opened up to each other, the possibilities of sale increased and competitiveness of economic entities improved. Mobilised public funds contributed, among other things, to modernisation of agricultural holdings and food industry enterprises, improvement of their competitiveness, construction of the infrastructure and multifunctional development of rural areas. The paper discusses tendencies in financing agriculture under the Common Agricultural Policy in Poland against the production and economic situation of the agricultural and food sector.