Тези конференцій

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Browsing Тези конференцій by Subject "Marketing approaches"

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    Marketing approaches to promoting educational products using archetypes and implicative associations
    (2024-12) Mykhailenko, H. H.; Михайленко, Галина Григорівна
    Modern education faces numerous challenges, such as increasing competition among institutions, the need to integrate cutting-edge technologies and changing demands from students and educators. In this context, innovative marketing strategies become not just a means of promoting educational products but also a tool for creating added value and establishing long-term connections with the target audience.