Marketing approaches to promoting educational products using archetypes and implicative associations
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Date
2024-12
Authors
Mykhailenko, H. H.
Михайленко, Галина Григорівна
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Abstract
Modern education faces numerous challenges, such as increasing competition among institutions, the need to integrate cutting-edge technologies and changing demands from students and educators. In this context, innovative marketing strategies become not just a means of promoting educational products but also a tool for creating added value and establishing long-term connections with the target audience.
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Keywords
Marketing approaches, promoting, educational products, archetypes, implicative associations
Citation
Mykhailenko H. H. Marketing approaches to promoting educational products using archetypes and implicative associations. Актуальні проблеми та перспективи розвитку національного господарства в умовах глобальної нестабільності : матеріали міжнар. форуму (м. Кременчук, 02-03 груд. 2024 р.). Кременчук, 2024. С. 35–37.