Друковані видання. Кафедра менеджменту ім. І.А. Маркіної

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Competitive strategies of personnel management in business processes of agricultural enterprises focused on digitalization
(Management Theory and Studies for Rural Business and Infrastructure Development, 2021) Зось-Кіор, Микола Валерійович; Zos-Kior, M. V.
In the context of globalization of the national economy, the agri-food sector as one of the leading business players faces a significant number of challenges, particularlythe problem of ensuring the competitiveness of enterprises onboth domestic and foreign markets. Implementation of management strategies aimed at the introduction of new technologies in business processes allows increasingthe competitiveness of national agricultural enterprisesbased ondigitalization. However, to succeed, it is necessary to provide an adequate personnel management strategy that meetsthe imperative of theintegratedmanagement strategy of the enterprise. Attention is drawn to personnel management strategies, which play an important role in the implementation of the motivational mechanism to achieve strategic goals through the effective realizationof the labor potential of the agricultural enterprise. The key elements of any motivational mechanism are motivators, which arethefactors of behavior and efficiency of personnel.