Publication: Hotel and restaurant education through the prism of globalisation processes
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Date
2025
Authors
Moroz, S. E.
Kalashnyk, O. V.
Мороз, Світлана Едуардівна
Калашник, Олена Володимирівна
Journal Title
Journal ISSN
Volume Title
Publisher
"ScientificWorldJournal"
Abstract
The article explores the evolving role of hospitality education amidst globalization, emphasizing its significance in shaping professionals who represent national economies and cultures on a global stage. It addresses the dual challenge of aligning with international standards in service, management, and food technologies while preserving local cultural authenticity, a key factor in attracting global tourists. The study highlights the need for forward-thinking educational models that anticipate industry trends, such as digitalization, sustainable development, multicultural interactions, and crisis resilience. By analyzing contemporary practices, including the University of Paderborn’s innovative approaches and the Culinology framework, the article proposes strategies to enhance training programs. These include integrating international service standards, fostering multilingual and multicultural competencies, and incorporating practical simulations to prepare students for diverse markets. Emphasis is placed on digital tools like CRM platforms and data analytics, alongside crisis management training, to equip professionals for dynamic global environments. The article underscores the importance of balancing global standards with national identity to produce mobile, creative, and adaptable specialists. Through international partnerships, dual-degree programs, and hands-on practices like «live labs» and gamification, hospitality education can drive innovation and competitiveness, ensuring graduates contribute to sustainable growth and cultural dialogue in the global hospitality industry.
Description
Keywords
hospitality industry, innovative methods, international standards, multicultural competence, digitalization, sustainable development, national authenticity, professional mobility, integration of science and practice, culinology
Citation
Moroz S. E., Kalashnyk O. V. Hotel and restaurant education through the prism of globalisation processes. ScientificWorldJournal. D.A. Tsenov Academy of Economics. 2025. № 33. Pp. 63-75. DOI: 10.30888/2663-5712.2025-33-04-035.