ENSURING EFFECTIVE MANAGEMENT OF ENTREPRENEURSHIP IN CONDITIONS OF MARKET INSTABILITY
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Date
2021-11-05
Authors
Sazonova, T. O.
Orlova-Kurilova, O.
Bondarenko, M.
Сазонова, Тетяна Олександрівна
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Abstract
Description
Ensuring effective business management in conditions of market instability involves
the diffusion of innovations, which is possible under conditions of effective state regulation
of the innovation process in business.Entrepreneurs are becoming key stakeholders, transforming traditional and routine production into innovation-oriented with new products and services for consumers.
Therefore, there is a need for a continuous review of the process of ensuring effective
business management in a market instability
Keywords
ENSURING EFFECTIVE MANAGEMENT, ENTREPRENEURSHIP, MARKET INSTABILITY, SYNERGETIC