SIGNS OF INNOVATION IN ENTREPRENEURSHIP FROM THE STANDPOINT OF THE EVOLUTION OF ECONOMIC THOUGHT AND STRATEGIC MANAGEMENT
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Date
2021-10-01
Authors
Voronko-Nevidnycha, T. V.
Orlova-Kurilova, O.
Markiv, H.
Rozhok, T.
Воронько-Невіднича, Тетяна Вікторівна
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Abstract
Description
Among scientists from the standpoint of the evolution of economic thought and strategic management, there are several areas to determine the nature of innovation.
The first direction is the understanding of innovation as a business approach, where the authors focus on the innovation process, which has separate stages of new product development: market research using strategies "marketing mix"; initial design and start of production in limited batches or copies; test testing of manufactured batches or copies; launch of full production of successfully tested products; defining a commercialization plan, both in the domestic and foreign markets
Keywords
marketing mix, strategic management, business, innovation