Communication management in the aspect of the food industry.
Дата
2015
Автори
Brzozowska, A.
Bubel, D.
Kalinichenko, A. V.
Калініченко, Антоніна Володимирівна
Назва журналу
Номер ISSN
Назва тому
Видавець
Маркетинг і менеджмент інновацій
Анотація
Sectors of the food economy create systems which existence is dependent upon effective communication. Due to a turbulent market environment they need information about customers, competitors or allies in order to create a trust atmosphere that will lead to increased interest in their products or service. Internationalization and globalization of the food economy postulate new communication needs, thereby emphasizing the role of communication in dealing with the environment in which the primary source of profit become the information and methods of their identifying and sharing. The authors undertook a study which, through concentration on communication management, fills a significant gap in literature dedicated to identification of a communication system in the aspect of a supply chain and as an element of strategies of food industry enterprises.
Опис
Ключові слова
communication management, food industry, food market, distribution, logistic