Models of Implementation of Enterprises in Agricultural Green Tourism in European Countries and Assessment of Their Efficiency
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Date
2019-10
Authors
M. M. Ignatenko
O. A. Sarapina
A. ZH. Sakun
L. O. Marmul
K. A. Pylypenko
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Description
The subject of the study is theoretical and practical
aspects of the justification of the models of entrepreneurship in
rural green tourism in European countries and the evaluation of
their effectiveness. The aim of the work is to identify features of
entrepreneurship models in rural green tourism and to develop
practical recommendations for assessing their effectiveness.
Methodological basis of the article became general scientific and
special methods of scientific knowledge. Were used methods:
dialectical, monographic, historical, system-structural analysis
and synthesis, problem and program-target approaches. The
article reveals peculiarities of entrepreneurship models in rural
green tourism. Features of development and support of rural
green tourism in different countries as one of the perspective types
of tourism business are considered. Grounded trends and
prospects of development of rural green tourism in Ukraine.
Conclusions and results of the article can be used in the
educational-scientific process of the economic faculties of higher
educational institutions. It is expedient to transfer them for
practical use in the management of tourism activities at the level
of enterprises, in the activities of public organizations, rural
communities. Comprehensive study and implementation of the
European experience of small business in rural green tourism in
Ukraine is aimed at achieving its strategic goal – creation of a
competitive national and European and world markets for a
national tourist product that can meet the needs of both
compatriots and foreigners as much as possible. It is also an
expansion of the internal and constant growth of volumes of
inbound tourism in the countryside, ensuring the integrated
development of rural areas and their tourist destinations, taking
into account the socio-economic interests of the entire population
of the country as a whole
Keywords
entrepreneurship, rural green tourism, models, evaluation, efficiency, European countries, support, development, functioning