SIGNS OF INNOVATION IN ENTREPRENEURSHIP FROM THE STANDPOINT OF THE EVOLUTION OF ECONOMIC THOUGHT AND STRATEGIC MANAGEMENT
Дата
2021-10-01
Автори
Voronko-Nevidnycha, T. V.
Orlova-Kurilova, O.
Markiv, H.
Rozhok, T.
Воронько-Невіднича, Тетяна Вікторівна
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Анотація
Опис
Among scientists from the standpoint of the evolution of economic thought and strategic management, there are several areas to determine the nature of innovation.
The first direction is the understanding of innovation as a business approach, where the authors focus on the innovation process, which has separate stages of new product development: market research using strategies "marketing mix"; initial design and start of production in limited batches or copies; test testing of manufactured batches or copies; launch of full production of successfully tested products; defining a commercialization plan, both in the domestic and foreign markets
Ключові слова
marketing mix, strategic management, business, innovation