Marketing approaches to promoting educational products using archetypes and implicative associations
| dc.contributor.author | Mykhailenko, H. H. | |
| dc.contributor.author | Михайленко, Галина Григорівна | |
| dc.date.accessioned | 2025-02-03T09:32:58Z | |
| dc.date.available | 2025-02-03T09:32:58Z | |
| dc.date.issued | 2024-12 | |
| dc.description.abstract | Modern education faces numerous challenges, such as increasing competition among institutions, the need to integrate cutting-edge technologies and changing demands from students and educators. In this context, innovative marketing strategies become not just a means of promoting educational products but also a tool for creating added value and establishing long-term connections with the target audience. | |
| dc.identifier.citation | Mykhailenko H. H. Marketing approaches to promoting educational products using archetypes and implicative associations. Актуальні проблеми та перспективи розвитку національного господарства в умовах глобальної нестабільності : матеріали міжнар. форуму (м. Кременчук, 02-03 груд. 2024 р.). Кременчук, 2024. С. 35–37. | |
| dc.identifier.issn | 2307-6291 | |
| dc.identifier.uri | https://dspace.pdau.edu.ua/handle/123456789/17825 | |
| dc.language.iso | en | |
| dc.subject | Marketing approaches | |
| dc.subject | promoting | |
| dc.subject | educational products | |
| dc.subject | archetypes | |
| dc.subject | implicative associations | |
| dc.title | Marketing approaches to promoting educational products using archetypes and implicative associations | |
| dc.type | Thesis |