Тези конференцій
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Browsing Тези конференцій by Author "Mykhailenko, H. H."
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Item Basic tillage as an element of the technological process of growing corn for grain(ПДАУ, 2024-03-29) Rudnyk, I. M.; Yurchenko, S. O.; Mykhailenko, H. H.; Рудник, І. М.; Юрченко, Світлана Олександрівна; Михайленко, Галина ГригорівнаGrain corn is one of the intensive crops that requires a scientifically sound systematic approach. Over the last decade of grain corn cultivation, there has been a significant increase in yields compared to other crops in Ukraine. A significant increase in yields is primarily due to advances in breeding and seed production that have steadily promoted corn A crucial role in increasing yields belongs to the latest breeding and seed production technologies that have purposefully promoted corn higher and higher in the ranking of the most profitable crops [5].Item Marketing approaches to promoting educational products using archetypes and implicative associations(2024-12) Mykhailenko, H. H.; Михайленко, Галина ГригорівнаModern education faces numerous challenges, such as increasing competition among institutions, the need to integrate cutting-edge technologies and changing demands from students and educators. In this context, innovative marketing strategies become not just a means of promoting educational products but also a tool for creating added value and establishing long-term connections with the target audience.Item Marketing strategy for an educational programme to support higher education applicants (IDPs)(ПДАУ, 2024-05-14) Mykhailenko, H. H.; Dyadyk, T. V.; Михайленко, Галина Григорівна; Дядик, Тетяна ВасилівнаThe conditions of the military conflict in Ukraine have forced many families to leave their homes and move to other regions of the country, as well as abroad. Among this group of people, the situation is particularly difficult for applicants, who not only face the challenges of resettlement, but also face a difficult choice of profession and educational path. The purpose of our study is to develop a marketing strategy for a programme of strategic support for displaced higher education applicants. This programme is aimed at facilitating the process of choosing a profession and providing opportunities for successful integration into the educational environment and labour market, developing not only professional skills but also social awareness among students and preparing them for active participation in solving global problems.Item Museums as cognitive spaces: integration of psycholinguistics, marketing and educational programs(ПДАУ, 2024-11-14) Mykhailenko, H. H.; Михайленко, Галина ГригорівнаNowadays, museums play an important role in the educational process, being not only custodians of cultural heritage but also centers of education and dialogue. To achieve the greatest effectiveness in working with visitors, museums can integrate psycholinguistic and neuromarketing elements that help strengthen emotional engagement and improve information perception. Now even the advertising text is the object of a new direction of modern linguistics, which investigates the functioning of language in mass media.Item Specific techniques for personal resourse development in wartime: insights from EMI program interview research(2024-11) Antonets, M. O.; Mykhailenko, H. H.; Антонець, Марина Олексіївна; Михайленко, Галина ГригорівнаThese days, students of higher education in Ukraine suffer from the direct and indirect negative effects of this terrible war. Some students ended up in the occupied territories, some became forced migrants, some went abroad. The educational process is often interrupted by air raid sirens. Students are forced to study in shelters, hiding from the shelling. They are in a state of psychological stress.Item Use of implication and psycholinguistics in political campaigns(ПДАУ, 2024-11-14) Mykhailenko, H. H.; Михайленко, Галина ГригорівнаThese theses result from the author's participation in the collective short-term mobility program «European Elections 2024 and the Future of Europe», organized by the University of Valencia, Spain. These documents are a logical continuation of the issues raised during this program. Political campaigns in today's world are faced with globalization and digitalization. This requires new approaches to communication with voters. Humanity has realized the ability of language to actively influence political processes relatively recently [1, p. 4].