Competitive Potential Branding Model of Subjects of Agro-food Economy Sector Ukraine
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Date
2023
Authors
Makarenko, P. M.
Pilyavsky, V. I.
Мykolenko, I. H.
Varchenko, O. O.
Ipatov, A. V.
Макаренко, Петро Миколайович
Миколенко, Інна Григорівна
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Abstract
The article examines the special conditions for the development of the competitive potential branding model of subjects of agro-food sector of economy of Ukraine. It is proven that the branding model in the system of subjects competitive potential of the agri-food sector of the economy ensures the value and effectiveness of the agri cultural raw materials supply chain in the market with a low degree of processing, and also regulates the interindustry interaction of its participants. It is substantiated that the methodological basis of the competitive potential branding model of subjects of the agro-industrial sector of the economy is the calculation of the additional value of products in the supply chain of agricultural raw materials on the market with a low degree of processing, by combining global and national “Input-Output” indicators of a certain country, in the flow of bilateral trade The method of evaluating the competitive positioning of subjects of the agro-food sector of the economy on the market is presented.
Description
Makarenko, P. M., Pilyavsky V. I., Mykolenko I. H., Varchenko O. O., Ipatov A. V. Competitive Potential Branding Model of Subjects of Agro-food Economy Sector Ukraine. Review of Economics and Finance, : Vol. 21, no. 1, 2023. pp. 221-235
Keywords
Branding, competitive potential, agro-food sector of economy, agro-food products, market scoring